Client
Wellview Solutions
Year
2021-2023
my role
UI/UX Designer
status
Finished
Tools
Kubio Builder, Sketch, Adobe Photoshop
The Brief
Wellview (an ExtendStudio spin-off) builds high-end tech for the furniture industry, like 3D configurators and AR apps. They needed to move away from a generic “tech company” look to a brand that felt as precise and premium as the furniture their clients sell. As the sole designer, I had to bridge the gap between complex engineering and a user-friendly B2B interface.
The Process
I started as a graphic designer and quickly moved into the Product Designer role because I understood how the tech needed to flow, not just look. I designed the UI for the platform and the presentation site from scratch. Working directly with devs and architects, I pushed for a minimalist, high-contrast aesthetic using whitespace as a tool to let their 3D tools take center stage.
The Result
We launched a cohesive digital presence that turned complex sales software into a sleek, intuitive tool. The redesign gave the company a professional “SaaS” edge, making it much easier for them to communicate value to high-level furniture manufacturers.