Tropical Tour

The Brief

Most Romanian travel agencies look identical for a depressing reason: they all use the same rigid CRM modules that force a cluttered, table-heavy layout. Tropical Tour had an aging site that was bleeding conversions. The owner (young, visionary, and tired of the status-core) wanted a UI that actually felt like a vacation, not a spreadsheet.

The Process

This is one of my favorite long-term collaborations because we threw out the “industry standards.” The challenge was forcing that clunky CRM data into a clean, modern interface without breaking the integration. No fluff, just a focus on high-quality visuals and a layout that lets the destinations breathe.

The Result

A bespoke travel platform that doesn’t look like it’s stuck in 2010. We’ve been working together for over 7 years, proving that when the design works, the relationship lasts.

Graphic Design

In 2020, I designed the full exhibition stand for a travel fair, covering all panels and walls. The graphics were applied over the construction mockups provided by the stand builder, to visualize how everything would look before production.

In 2025, I handled the graphic design for Tropical Tour’s stand in Craiova: the large backdrop, the destination signage panel, and all printed materials. Beyond the graphics, I also advised on the physical setup: umbrella, palm trees, beach chairs, props. The goal was to make the stand feel like a destination, not a booth.