Client
SVN Credit
Year
2023 – 2024
my role
Visual Designer
status
2023 – Work in progress
Tools
Adobe XD, Adobe Photoshop, Adobe Illustrator, Adobe Indesign
The Brief
This wasn’t a solo mission, it was a high-stakes launch involving a team of finance veterans, marketing experts, and developers. I was brought in as the design lead to build the visual identity and the platform for a brand-new mortgage brokerage service. The challenge was to take the complex financial expertise of the client and translate it into a digital tool that felt approachable, not intimidating.
The Process
Working alongside the marketing team and finance experts, I designed the brand from the ground up, starting with the logo and brand manual. My main focus was the “interactive interview”, the core lead-gen engine. I had to map out user journeys that satisfied the strict requirements of the finance team while keeping the UI clean and fast, as the marketing strategy depended on a frictionless conversion funnel. It was a constant back-and-forth with the developers to make sure the complex logic of the questionnaire didn’t sacrifice the user experience.
The Result
The platform is live and serves as a high-performance bridge between the client’s expertise and their customers. By collaborating closely with the dev and marketing teams, we created a site where the design actually supports the business goals. The “interview” flow works exactly as intended, turning a brand-new name into a solid lead-generation machine.